Start with source-of-truth fields
Decide which file, PIM, ERP or approved product sheet governs each field. When two sources disagree, the cleanup should create a conflict for review instead of picking the value that seems most plausible.
Fix structure before copy
Duplicate SKUs, broken parent-child relationships, inconsistent categories and missing required attributes can prevent a listing from functioning at all. Those structural issues usually deserve attention before rewriting marketing language.
Use a change log
A change log lets the brand see what was normalized, what was merged, what is still missing and which records need a product owner. That makes catalog work repeatable across channels.
When ongoing maintenance makes sense
If new products and marketplace changes keep creating drift, the catalog needs an operating desk after the cleanup. Good Remedy starts at $399 for a one-time cleanup up to 500 SKUs and $299 per month for ongoing maintenance at that size.
Hand off the work, not the judgment.
If the job is defined enough to operate, Good Remedy can often take the recurring queue or bounded backlog off your team.
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